Sometimes, companies collaborate with each other to sell their products. So for example, if a lesser known company collaborates with a more well known company, fans of the more well known company might buy products of the lesser known company, since it seems as if the more well known company is vouching for the lesser known company. This works tremendously. If my mother wants to stop at Tim Hortons when she is out and she also needs gas in her car, she will stop at a Tim Hortons and oh! There’s Esso right there, attached to Tim Hortons. Why find another gas station to go to? If Tim Hortons is so good, Esso must be good as well!
All this advertising just makes me a bigger consumer. Advertisers often manage to convince me why I should buy their products, and then the products I buy reflect parts of my identities. The personalities of the products I buy are the reflection of the personality I have, or hope to adapt.
All this advertising just makes me a bigger consumer. Advertisers often manage to convince me why I should buy their products, and then the products I buy reflect parts of my identities. The personalities of the products I buy are the reflection of the personality I have, or hope to adapt.